Frussion, a rural-based ice cream brand founded by professionals from multinational companies, was struggling with an outdated and low-class brand identity. Despite offering high-quality international flavors, the brand’s image didn’t reflect its premium product. There was a clear mismatch between the brand’s perception and the actual quality, hindering its potential to connect with urban, quality-conscious consumers.
 

We undertook a comprehensive rebranding process to elevate Frussion’s image and align it with the premium quality of its ice cream:

​

1. Complete Brand Overhaul: We revamped the entire brand identity, including color schemes, motifs, logo redesigns, and visual elements.

2. Premium Imagery: Shifted the visual narrative to reflect an upscale, international appeal with modern, sophisticated design choices.

3. Website & Packaging Redesign: We transformed both the online presence and packaging to match the new high-end positioning of the brand.

4. Targeted Market Focus: The rebranding strategy was tailored to appeal to metro city consumers, particularly the younger, quality-conscious demographic.
 

The result of our efforts was a total transformation:

​

Premium Market Positioning: Frussion became recognized as a high-end, international-quality ice cream brand in metro cities.

Brand Recognition and Acceptance: The updated brand identity garnered strong recognition, resonating well with the target audience, particularly in urban areas.

Business Growth: With its new, premium image, Frussion successfully positioned itself in a competitive market, driving increased brand loyalty and consumer trust.