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D2C
Your Message Isn’t for Everyone—And That’s the Point
Let’s clear something up: Trying to appeal to everyone is the fastest way to get ignored by everyone . You can’t be the cheapest and the...
Mahesh Karande
Jun 272 min read
Want Brand Recall? Say the Same Thing—Again (and Again)
Let’s be real—every founder today is told to “create content.” Start a blog. Post reels. Do email. Go live. Podcast. Pin. Tweet. Repeat....
Mahesh Karande
Jun 272 min read
Your Brand Doesn’t Need to Be Loud. It Needs to Be Unforgettable.
Let’s kill the myth once and for all: “If we post more, shout more, show up everywhere—we’ll grow faster.” Not true. Because the brands...
Mahesh Karande
Jun 272 min read
No Story? No Loyalty.
Let’s be real: features can be copied. Pricing can be undercut. Design can be mimicked. But the one thing your competitors can’t copy?...
Mahesh Karande
Jun 272 min read
No Brand Values, No Foundation — You're Building on Sand
Let’s be honest: most businesses think a great logo or a sleek website is what makes a brand unforgettable. But let’s cut through the...
Mahesh Karande
Jun 172 min read
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