Branding

Here’s the pattern we see too often: 1. You hop on a sales call. 2. You spend 30 minutes convincing the client you’re worth the price....

Let’s clear something up: Trying to appeal to everyone is the fastest way to get ignored by everyone . You can’t be the cheapest and  the...

Let’s be real—every founder today is told to “create content.” Start a blog. Post reels. Do email. Go live. Podcast. Pin. Tweet. Repeat....

Let’s kill the myth once and for all: “If we post more, shout more, show up everywhere—we’ll grow faster.” Not true. Because the brands...

Let’s cut to the chase—most people don’t buy the first time they see you. They scroll. They notice. They forget. But when the need...