KIC
Education // Business Communication
Branding, Identity Design
KIC is a communication coaching platform for professionals, but its previous identity looked like an average tuition center—completely misaligned with its high-level clientele.
Summary
KIC wasn’t built for students cramming for exams—it was created for executives, entrepreneurs, and leaders who wanted to communicate with confidence in global business settings. But its brand identity didn’t reflect that clarity. It looked like just another coaching center, not a serious platform for communication mastery.
Challenge
The education market is flooded with uninspired visual identities—clipart logos, academic clichés, and flat typography. But KIC’s audience was anything but average. These were high-performing professionals in fast-paced careers who expected excellence. The brand needed to stand out with the same strength and refinement that its audience expected of themselves.
Solutions
The education market is flooded with uninspired visual identities—clipart logos, academic clichés, and flat typography. But KIC’s audience was anything but average. These were high-performing professionals in fast-paced careers who expected excellence. The brand needed to stand out with the same strength and refinement that its audience expected of themselves.
