Food & Beverage // Premium Ice Cream Brand
Rebranding, Packaging, Digital
Frussion offered premium international-quality ice cream, but its outdated branding failed to reflect that excellence—creating a gap between product and perception.
Summary
Frussion had everything going for it—world-class recipes, premium ingredients, and a management team with global experience. But the packaging and identity felt like a mismatch: bland, outdated, and far from premium. Urban customers couldn’t connect with it, despite the product’s clear quality.
Challenge
The core issue was perception. When a premium product looks average, it fails to command attention—or pricing power. Frussion’s outdated logo, clunky packaging, and lack of digital coherence all stood in the way of growth. They needed to look as good as they tasted.
Solutions
We completely overhauled the brand—from the visual language to digital touchpoints. A new logo was crafted, inspired by minimal global dessert brands. Colors were updated to reflect freshness and indulgence. Packaging designs were developed with clean layouts, premium fonts, and photography that made the flavors feel irresistible. The website and social media presence were also brought in line with the rebrand. The result was a brand that now matched the caliber of its product, resonating with discerning customers in cities and earning it a seat at the premium table.
