Retail // Supermarket // B2C
Branding, Campaign, Retail Design
A long-running local supermarket with over 15 years in business was struggling with visibility and brand recall. The store lacked a defined identity and presence in a competitive market dominated by modern retail chains.
Summary
Despite being around for nearly two decades, RK Bazaar was virtually invisible. It was a supermarket that existed but didn’t register. Competing against larger, more dynamic retail chains, the brand desperately needed a new identity to reconnect with its local customers and assert itself as a modern, reliable place to shop.
Challenge
Brand invisibility can be more dangerous than negative perception—it means you're forgettable. RK Bazaar’s visual identity was outdated, inconsistent, and unmemorable. Footfall was flat, and customer engagement was minimal. The owner was aware that for the business to grow, it needed more than a facelift—it needed a complete brand reboot.
Solutions
We began with a clean slate. A new visual identity was developed from the ground up, introducing a logo, typography, and design system that felt fresh, welcoming, and premium. We ran multi-year newspaper ad campaigns to reintroduce the store to its community, strategically timed around sales and festive moments. Inside the store, visual merchandising and signage were elevated to match larger competitors. We even integrated the brand’s CSR efforts into its messaging—showcasing its community involvement and ethics. In just two years, the shift was tangible: from a forgotten local shop to a recognizable neighborhood name, with improved brand recall and greater footfall.
